Types of mobile marketing: Mobile applications, social media, mobile-optimized websites, and a variety of other platforms all provide distinctive marketing and advertising opportunities, including:
Ads, sponsored content or in-app communications that make use of an app’s captive audience
and active user base are referred to as in-app marketing.
Social media marketing:
To engage with followers and create a community, organic social media marketing
entails consistently producing and disseminating useful and pertinent material, such as
posts, photographs, videos, and stories. Organic social media marketing is concerned
with developing sincere connections, supporting user-generated content (UGC), and
maximizing the effectiveness of word-of-mouth advertising.
Paid social media marketing refers to the posting of advertisements on social media sites in
order to sell a brand, connect with a target market, and accomplish particular marketing
objectives. It involves customizable ad formats, call-to-action buttons, and analytics for
performance tracking.
Location-based marketing: Types of mobile marketing
Communications (notifications or ads) that appear on mobile devices based on a user’s
location relative to a specific area. Proximity marketing, which uses Bluetooth, Wi-Fi, or
near-field communication (NFC) to identify and interact with users who are in close
proximity to a physical location, and geofencing, which uses GPS or cellular data to
create virtual boundaries or perimeters around particular locations, are two examples of
location-based marketing.
Search engine marketing:
Organic search marketing focuses on optimizing a website’s content, structure, and
relevance to improve its visibility and rankings in search engine results pages (SERPs)
organically.
Paid search marketing, also known as pay-per-click or PPC marketing, involves advertisers
bidding on specific keywords to display their ads prominently in search engine results for those
words.
SMS marketing: Types of mobile marketing
Texting a user’s phone number with specific offers or notifications of upcoming deals.
SMS marketing can also be location-based. WhatsApp marketing functions in the same
manner but relies on the use of WhatsApp’s application rather than SMS.
Display ads:
Graphical advertisements that appear on websites or apps. They typically consist of
images, text, and sometimes interactive elements when using rich media formats.
QR code marketing:
Quick response (QR) codes are scannable barcodes that can be scanned by a Smartphone
to bring users to websites, landing pages, product pages, or digital content, allowing
businesses to engage with their audience and track engagement metrics. See how QR
codes are being used on connected TV!
Push notification marketing: Real-time messages sent directly to users’ devices, even when
they are not actively using the app.
Email marketing: Types of mobile marketing
Messages to a group of subscribed users via email designed to update and engage
subscribers, nurture leads, boost brand loyalty, and drive business growth.