Hi Friends, We are giving you the best introduction to SEO basics. The SEO Tutorial for beginners given by us is very useful to you. If you work in marketing, blog, or run your own business, it is important that you at least know the basics of SEO.
Successful SEO requires extensive knowledge of how search engines work. It takes time and practice to get it right.
Best practices are constantly changing and evolving as search engine algorithms are constantly updated.
SEO Basic #1: Links
Without links, your search results will stay at the end of the package.
Links have been one of Google’s most important ranking factors for years.
The number of links on a site decreases, as does its ranking.
Links from high authority websites send a signal of trust to Google. It’s like someone answering for you. The more people vouch for you, the more trustworthy you are.
Links can be hard to come by, especially if you are unfamiliar with link-building tactics, but there are proactive methods you can use to get backlinks, and neither do you need any special technical skills to use them.
1. Publish an original study or case study
This is one of the most natural ways to get people to link to your website. All you need to do is publish an interesting dataset from an original study by your company.
In fact, they want to mention your study or results in their own blog posts and link to you as a source. If you don’t have the data or resources to work with, a case study also attracts links. You could focus on a fantastic result.
2. Write testimonials for other companies you’ve worked with
You have probably seen testimonials everywhere, and you may even have them on your own website. In many cases, you will also see a picture, name, position, and a link to their website with the testimonial.
Just make a list of the companies you’ve worked with over the past year. Then email each of them thanking them for their excellent service. Mention that you would like to offer a testimonial for your website if so desired. There’s a good chance that they’ll take it and don’t forget to kindly ask for a link if you don’t get one automatically.
SEO Basic #2: Content
Content is another ranking factor that is high on the list. Content keeps people on your website. This is a signal to search engines that you are providing relevant and useful information.
Google updates obviously changed the way we use keywords in content, but that doesn’t mean websites aren’t ranking by keywords just yet. In fact, websites rank for many keywords.
Here are some key tips for creating SEO-friendly content.
1. Create long-form content
Your content should be as long as possible to give it depth. Longer content makes your website visitors more useful. It also gives you space to target as many keywords as possible, whether on purpose or not.
2. Try different types of content
Different types of content or blog posts can serve different purposes. If you’re on a blog post routine, video tutorials are a great way to add value to your audience and bring your content to life. Videos are highly content-wise, shareable, and linkable, which makes them beneficial for traffic and SEO.
3. Repurpose old content
Sometimes content needs to be reused to keep it up to date. In the SEO world, for example, trends and developments move quickly. You can reuse it by turning it into another medium such as an infographic, an e-book, or a joint presentation and put more eyes on it.
SEO Basic #3: Meta Descriptions and Headlines – SEO Tutorial for beginners
The title and Meta description of your post or page will appear in the search results. It’s probably the first thing a person sees. This is your first impression. So you want it to be fine. Because it helps people decide whether or not to click on your result.
The way people interact at this point is called the click-through rate (CTR). Compare the number of people who click on a result and how many people see it. And the CTR is an important ranking factor. Hence, you can and should optimize your title and Meta description to improve click rate. Because if people don’t click your link, Google will notice and lower your ranking. And your title is an important factor in your CTR.
Here are some tips
1. Place keywords close to the beginning
Place them in a natural position but as close to the beginning as possible so Google will pick up your signal loud and clear.
2. Make it catchy and clickable
You’ve probably seen a headline going viral. Although these types of titles may seem a bit intense. It turns out there is a recipe for producing a successful title this way. It’s best to put your keyword in a title phrase.
It is important that your title and Meta description really reflect the content you created, otherwise, you will create a pogo stick effect, that is, when someone searches for something, they click on the first result and it does not contain the information they are looking for. They go back and click on the next result. It’s not what you’re looking for so go back and click on the next result, etc. until you find what you’re really looking for, and stay on this page. The page they stay on will go up in the rankings, and if your page is part of the pogo-sticking effect, it will go down.
SEO Basic #4: User Experience – SEO Tutorial for beginners
Search engines value user experience (UX). Google collects data about the behavior of users when they visit your website. If your website’s user experience isn’t up to par, it will hurt SEO.
And that’s very good if you have content that is relevant to the search term and adds value to the visitor. But if your page doesn’t load quickly enough, a user will leave the page. As more people stand up and leave, it will send a signal to Google that your user experience is not good enough. People expect their website to load faster.
So what can you do to make it easy for your users to experience?
1. Increase site speed
Crop images to the right size and compress them using a tool like Tiny JPG or ImageOptim (Mac only). This means they won’t take long to load on your website. You can also remove plugins that you are not using. Because they may slow down your website.
2. Keep it clean, clear and simple
You need a simple message and clear sections so that users can find what they are looking for.
3. Limit ads
Too many ads also put users off. On mobile devices, in particular, ads shouldn’t take up more than 30 percent of the vertical space based on user experience. Pop-ups are particularly bad for mobile UX and should be avoided. They don’t adjust the size correctly to the cell phone.
SEO Basic #5: Mobile – SEO Tutorial for beginners
Mobile SEO is more important than ever. Most people these days are looking for mobile and things are changing. So how do you optimize for mobile devices? The easiest way to check whether your website is optimized for mobile devices is to use the Google Mobile Compatibility Test. What it does is copy and paste its URL. It will take a few seconds to get the results. It will tell you whether or not your website is mobile optimized. If your website fails the test, Google will let you know where the errors are on your mobile website.
Here are some additional tips for mobile SEO.
1. Optimize for local SEO.
It’s time to hone your local SEO for the best results on mobile devices.
2. Optimize for voice search
Lots of people now use voice search on their mobile devices so you need to think about the type of natural language people are using when they do a voice search and add your results to your keyword list.
3. Don’t hide content.
There should be no hidden content behind expandable sections, menus, or buttons. If Google pays attention to mobile devices first shortly, it must be able to see all content on mobile devices.
SEO is like trying to achieve a moving goal, but using the skills behind these basics will ensure you get multiple results.