Human by design 2024: How AI unleashes the next level of human potential | Good or Bad

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Human by design

Human by design: It’s time to make technology human by design.

This is a moment for reinvention. In the coming years, businesses will have an increasingly
powerful array of technologies at their disposal that will open new pathways to unleash
greater human potential, productivity, and creativity. Early adopters and leading businesses
have kick-started a race toward a new era of value and capability. And their strategies are
underpinned by one common thread – the technology is becoming more human.

Human by design
Human by design

It sounds counterintuitive: after all, wasn’t technology built by, and for, humans? Creating
tools that expand our physical and cognitive abilities is so unique to humanity that some
argue it defines us as a species. Human by design

Despite this, the tools we build are often distinctly unhuman, filling gaps by doing and being
what we couldn’t, and in the process radically transforming our lives. Automobiles expanded
our freedom of mobility. Cranes let us build skyscrapers and bridges. Machines helped us
create, distribute, and listen to music.

Technology’s unhuman nature can also be its drawback. Extended use of hand tools can
lead to arthritis. Years of looking at screens can accelerate vision problems. We have
amazing navigational tools, but they still distract us from driving. Granted, there have been
efforts to create tools that are more ergonomic or easier to use. But even so, time and again
we see and make decisions about our lives based on what is best for a machine rather than
optimising human potential. Human by design

Now, for the first time in history, there’s strong evidence to indicate that we are reversing
course—not by moving away from technology, but rather by embracing a generation of
technology that is more human. Technology that is more intuitive, both in design and its very
nature, demonstrates more human-like intelligence, and is easy to integrate across every
aspect of our lives.

Generative AI Human by design

Generative AI has the potential to impact much more than just the task at hand. It’s also
starting to profoundly reshape organisations and markets. Human by design

Consider the impact generative AI and transformer models are having on the world around
us. What began as chatbots like ChatGPT and Bard has become a driving force in making
technology more intuitive, intelligent and accessible to all. Where AI once focused on
automation and routine tasks, it’s now shifting to augmentation, changing how people
approach work, and is rapidly democratising the technologies and specialised knowledge
work that were once reserved for the highly trained or deep pocketed.

Generative AI has the potential to impact much more than just the task at hand. It’s also
starting to profoundly reshape organisations and markets.

Of course, the advent of more human technology isn’t limited to AI: It’s starting to address
many of the pain points that exist between us and technology, paving the way for greater
human potential.

Technology that is human by design will reach new people and expand access to
knowledge, which will enable ongoing innovation. Think of all the people historically
alienated by technology who will be able to contribute to the digital revolution. As technology
becomes more intuitive, we can tap into these people as new customers and new
employees Human by design

Leaders will face familiar questions: Which products and services are ripe for scaling? What
new data is at your disposal? What transformative actions can you take? But they will also
be at the centre of answering questions they may have never expected: What kind of
oversight does AI need? Who will be included in the digital transformation? What
responsibilities do we have to the people in our ecosystem?

Human by design is not just a description of features, it’s a mandate for what comes next. As
enterprises look to reinvent their digital core, human technology will become central to the
success of their efforts. Every business is beginning to see the potential emerging
technologies have to reinvent the pillars of their digital efforts. Digital experiences, data and
analytics, products, all stand to change as technologies like generative AI, spatial computing,
and others mature and scale.

In this moment of reinvention, enterprises have the chance to build a strategy that
maximises human potential, and erases the friction between people and technology. The
future will be powered by artificial intelligence but must be designed for human intelligence.
And as a new generation of technology gives enterprises the power to do more, every choice
they make matters that much more too. The world is watching. Will you be a role model or a
cautionary tale?

Trend 1 – A match made in AI: Reshaping our relationship with knowledge
The big picture
Human by design

Our relationship with data is changing—and with it, how we think, work, and interact with
technology. The entire basis of the digital enterprise is getting disrupted.

The search-based “librarian” model of human-data interaction is giving way to a new
“advisor” model. Rather than running searches to curate results, people are now asking
generative AI chatbots for answers. Case in point: OpenAI launched ChatGPT in November
2022, and it became the fastest-growing app of all time. Large language models (LLMs) had
been around for years, but ChatGPT’s ability to answer questions in a direct and
conversational manner made a huge difference.

Data is one of the most important factors shaping today’s digital businesses. And the new
chatbots—that can synthesise vast amounts of information to provide answers and advice,
use different data modalities, remember prior conversations, and even suggest what to ask
next—are disrupting that undercurrent. Ultimately, these chatbots can operate as
LLM-advisors, allowing companies to put one with the breadth of enterprise knowledge at
every employee’s fingertips. This could unlock the latent value of data and finally let
enterprises tap into the promise of data-driven business.

With generative AI, a digital butler is finally in the cards

Companies possess valuable, unique information they want customers, employees,
partners, and investors to find and use. But whether it’s because we don’t recall the right
search terms, we can’t write the query, the data is siloed, or the documents are too dense, a
lot of that information is hard to access or distil. For the data-driven business of today, that’s
serious untapped value that generative AI could bring in.

However, the true disruption here isn’t just in how we access data; it’s in the potential to
transform the entire software market. What if the interface to every app and digital platform
became a generative AI chatbot? What if that became the way we read, write, and interact
with data, as a core competency of all platforms? Human by design

To truly reap the benefits of generative AI and build the data-and-AI powered enterprise of
the future, businesses need to radically rethink their core technology strategy. How they
gather and structure data, their broader architectures, and how they deploy technology tools
and the features they include need to be rethought. And new practices like training,
debiasing, and AI-oversight must be built in from the start

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